Our Story

BrightMamaCo: A Brand Born from Real Life

BrightMamaCo was founded by Dr. Jong T. Shin, DO — a Korean-American physician, integrative and sports medicine expert, and father of 8 children. As a Doctor of Osteopathic Medicine, Dr. Shin has spent over 25 years helping professional athletes 🏈 heal naturally. With a full house of his own, he often says raising kids is the ultimate team sport — and that mindset shaped everything about this brand.

Over two decades, he supported his wife Rebekah through pregnancies spanning from her mid-20s to early 40s. Together, they experienced the full spectrum of motherhood: joy, fatigue, recovery, brain fog, emotional highs and lows, and the silent labor of holding it all together — including the all-too-real effects of Mommy Brain 🧠.

As a physician, Dr. Shin used every tool he had — nutrition 🥦, targeted supplements 💊, holistic care 🌿 — to help Rebekah heal and stay resilient after each birth. But even with deep medical knowledge and a loving home, he saw firsthand how intense the early years of motherhood can be. The exhaustion. The depletion. The mental load. The dreaded Mommy Brain. And how little real support moms often receive after the baby arrives.

The turning point came when a longtime patient’s daughter — also under his care — went through a traumatic birth and premie delivery. Despite the baby being stable, the mother was not. She was overwhelmed, foggy, and struggling emotionally 😞. That moment made one thing clear: a supplement wasn’t just nice to have — it was necessary 🔑. Especially for the kind of clarity and calm that Mommy Brain robs you of.

✨ BrightMamaCo was born from that clarity.

At the heart of our formula is miyeok, the nutrient-rich seaweed used in miyeok-guk — a postpartum soup served to Korean mothers for generations. This ancestral tradition recognizes what modern medicine often overlooks: that recovery is a long journey, and a mother’s brain and body deserve replenishment — not pressure to “bounce back.” Especially when Mommy Brain makes even the simplest things feel foggy and overwhelming.

BrightMamaCo combines this wisdom with clinically backed nutrients to support brain clarity, mood regulation, hormonal balance, and nervous system health. It’s designed for the early motherhood years—those foggy, love-filled, under-supported, sleep-deprived years when Mommy Brain can take over everything.

This isn’t a trendy wellness capsule 💅.
It’s a daily act of nourishment 🌱.
A quiet reminder that you’re not alone 🤍, and you’re doing better than you think 💪.